Advertising, the Media and your Health


Examines the influence of advertising on young peoples lives.


Examines the influence of advertising on young peoples lives, affecting their self-image and conflicting with reasonable health choices. It encourages students to become more informed media consumers and demonstrates: how different forms of advertising and media encourage young consumers to smoke more, drink more, eat more unhealthy foods and take greater risks with sexual behaviour; how violent video games may make people more accepting of violence while increasing feelings of anxiety or vulnerability; the effects of media influence on body image, especially for girls. It then shows how students may study and deconstruct the techniques used by advertisers, enabling them to make more informed choices as consumers of media. The programme ends with a list of simple questions to ask when faced with a media message.