The film examines the influence of sex roles and stereotypes on a wide range of aspects. An amusing vox pop of sex stereotypes held by children leads to a sequence exploring the stereotype in the glossy advertisements which extol the male/female virtues. In an animated sequence the film shows how the growing child is channelled from birth: blue for boys, rough games and no tears; pink for girls, dolls and free expression of emotions. Then the film turns to explore the attempts by a family and a school to move away from these fixed views of roles to a more flexible attitude which encourages girls to do woodwork and boys to bake cakes.
This film is of historical interest and reflects the cultural attitudes and language of the time it was made. The imagery and film quality may not be to modern standards. But the issues raised are timeless.
This programme can be rented on our Video on Demand system for £1.00. For this you can view as often as you like within a 48 hour period of your own choosing.