Computerisation and standardisation in shops affect our choices.

SKU: 921
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Producer: Steel Bank Films
Year Produced: 1991
Running time: 52 minutes
Trailer:  Watch on Youtube
Watch online: ideo on demand


This impressionistic documentary draws attention to the changes which have been taking place in shopping. Computerisation and standardisation have affected our experience and our status as customers. Do we want the staff to wear the same uniform, say only the phrases they have been taught, and smile only when they are told? Filmed mostly at Sheffield’s Meadowhall Shopping Complex, the film examines critically the shopping culture of the present and the future.
Made in 1991 this film reflects the cultural attitudes and language of the time it was made. The issues raised are timeless. The film quality may not be to modern standards.

This programme can be rented on our Video on Demand system for £1.00. For this you can view as often as you like within a 48 hour period of your own choosing.

ideo on Demand